Aston Martin's Billion-Dollar Brand Brawl

Professional golf league LIV is hosting a $30M tournament this week but is expected to cancel its $40M season finale in Michigan.

The league is actively seeking $350M from private investors because its primary backer, the Saudi Public Investment Fund, will end support this season.

Canceling the finale saves the league $40M in prize money as it navigates this financial transition to survive without its original funding.

The sports data firm, which sells live match data to betting operators, lost $4.0M, reversing a $56.6M profit a year earlier.

Revenue rose 18.9%, but the cost of buying sports data rights jumped 29.7% to $159M, erasing the gains.

Sportradar pointed to World Cup betting, $2.5B wagered across 353M tickets, and renewed rights deals including Wimbledon.

Parent company TKO Group Holdings earned $1.5B in total revenue, driven by strong growth from both UFC and professional wrestling brand WWE.

The mixed martial arts league UFC lost $30M hosting a free event at the White House, which temporarily lowered its profit margins.

Despite this unique expense, record merchandise sales and 34M global viewers helped the parent company raise its future earnings projections.

Creditors owed about $1.75B sent a legal warning, saying they may unwind July's $738M loan led by BlackRock-owned HPS Investment Partners.

The loan reportedly requires transferring 50.1% of Aston Martin's non-car branding rights to Authentic Brands, a US brand owner.

The 113-year-old carmaker is losing money as weak sales, US tariffs and soft Chinese demand drain cash, forcing cost cuts and new borrowing.

Berg, an executive at private equity firm Apollo Global Management, will sell his stake in the LAFC soccer team to lead the league.

His finance background fits a growing trend, with 16 of the 30 MLS teams now backed by private equity investors.

Berg replaces long-time leader Don Garber, inheriting a league with five teams valued over $1B and a $2.5B Apple media deal.

A federal judge recently allowed a group of college athletes to play a fifth year so they can earn more endorsement money.

The NCAA, college sports' governing body, argues this extension will force schools to unexpectedly cut younger players from tightly capped team rosters.

The sports association wants an appeals court to pause the ruling before the upcoming fall semester begins and team rosters are permanently locked.

The extension is heavily funded by Ken Griffin, the billionaire founder of investment firm Citadel, continuing his past financial support.

While exact terms are private, continuing his original $6M annual salary would cost an estimated $24M over the four years.

The deal ensures team stability and gives the coach new authority to guide American youth soccer development and coaching education.

The Premier League club has 26 stores globally and wants 40 by 2030, with America now the target.

The U.S. is Liverpool's biggest retail market outside Britain, making up 26% of international sales and 26M fans.

Merchandise is a key earner as European spending rules cap clubs at what they make, currently $428M commercially.

FIFA President Gianni Infantino sparked outrage by trying to sell a 21% business stake to Joshua Kushner's private investment fund for $4.2B.

The English Football Association and other national governing bodies are officially revoking their endorsements for his 2027 re-election bid.

Although he cancelled the controversial sale, the severe backlash means Infantino may now face a serious challenger instead of running unopposed.

The former lawmaker traded on Kalshi, a regulated prediction platform, placing bets on whether he would personally attend a presidential speech.

US commodities regulators found he posted misleading social media updates to manipulate contract prices, allowing him to illegally pocket over $17.5K.

Santos agreed to forfeit his profits, pay a matching $17.5K civil fine, and accept a three-year ban from the platform.