Beckham's Drink Startup Inks $1B Loan

The $1B is a loan repaid through a capped share of revenue, meaning venture firm General Catalyst takes no ownership stake.

IM8, owned by health company Prenetics, sells longevity vitamin drinks by subscription; the money funds up to 70% of its customer acquisition costs.

Media company Versant will broadcast over 300 matches across its USA Network and Fandango platforms during the five-year agreement.

The $20M annual payout is lower than sports network ESPN's previous $30M deal, reflecting a challenging market for international sports.

Despite earning less, the league prioritizes visibility by moving from a strict paywall to platforms reaching over 80M American homes.

Athvance Capital, a new European investment platform, raised €60M to purchase and expand smaller sports properties like combat sports and beach volleyball.

Major sports franchises are currently too expensive to generate high returns, driving the firm to target cheaper, overlooked leagues with passionate fan bases.

Unlike traditional funds that force quick sales, the group holds investments indefinitely and provides shared media technology to help these smaller businesses scale.

The English soccer club secured up to £20M annually, providing vital revenue to avoid financial penalties under strict league rules.

Visit Rwanda, the African nation's official tourism brand, previously sponsored major teams like Arsenal to promote travel and investment.

The sponsorship is controversial because the United Nations recently linked the Rwandan government to deadly armed rebel groups in neighboring nations.

Streaming giant Netflix paid $50M annually for the rights to this event and others to expand into entertainment-heavy live sports.

Baseball player Jordan Walker won the newly untimed competition, taking home a $1M prize after a dramatic final round.

The broadcast started slowly but ultimately succeeded by focusing on the sport's natural drama rather than relying on flashy broadcasting gimmicks.

The new women's professional soccer team will be co-founded by former Olympic gold medalist Desiree Scott and veteran coach Rob Gale.

Set to begin playing in 2027, the Winnipeg franchise marks the first official expansion for the growing Canadian sports league.

This growth follows a $30M investment from global sports firm APEX, keeping the league on track to reach eight total clubs by 2028.

This year's event will pay a $17.75M total purse, making it the only major golf championship remaining under the $20M mark.

The winner receives $3.2M, falling behind other major tournaments like the Masters and U.S. Open which now offer $22.5M total purses.

The R&A, the organization running the event, is intentionally avoiding the rapid payout inflation sparked by wealthy rival leagues like LIV Golf.

Sports attorney Jeffrey Kessler is defending entertainment company Paramount against 12 state attorneys general trying to block its Warner Bros. Discovery merger.

Kessler is widely known for helping athletes defeat massive sports monopolies like the NCAA and the NFL in historic legal battles.

He argues this mega-merger will increase industry competition by creating a stronger rival to streaming giants like Netflix and Disney.

Sports memorabilia broker Fanatics Collect managed the sale of this rare 2018 rookie card featuring the global baseball star.

The $3.365M price tag breaks his previous $3M record, making it the highest amount ever paid for his memorabilia.

Demand for the player is exploding, with collectors spending nearly $16.8M on his individual trading cards in just one month.