
2026-10-27
For feedback or questions just reply to this mail
💸
Finance & Investments
Maximilian Viessmann’s family investment firm bought a 6.7% share, joining major brands like Adidas and Audi as outside investors.
The purchase values the historic German sports team at $4.1B, though this still trails rivals like Real Madrid.
Viessmann called the deal a lifelong investment driven by his passion for the team rather than a quick profit.
Preliminary third-quarter revenue reached $6.2M, a massive increase driven entirely by the summer launch of the Lanka Premier League.
The cricket-focused company plans to establish new professional leagues in Malaysia and Zimbabwe to grow its international audience.
Flash Sports also became the official sponsor of Switzerland's national men's team and targets total profitability by 2027.
📺
Media, Broadcasting & Sponsorships
The US fast-food giant had backed soccer's biggest tournament since 1994, but its 2026 World Cup campaign underperformed expectations, per its finance chief.
Data firm GlobalData Sport values the deal at $40M a year, money FIFA hopes to replace before Brazil hosts the 2027 Women's World Cup.
A GlobalData analyst says Burger King or KFC could step in, but since McDonald's apparently quit by choice, FIFA may struggle to match that price.
🏆
Teams & Leagues
King, a former TaylorMade and Taco Bell chief executive, will chair an advisory board to recruit players for the league's new version.
The golf league must sign players before a strict deadline from private equity firm BC Partners and its majority owner, the Saudi PIF.
Despite several top golfers leaving, the organization claims it has enough player interest to finalize the investment deal and launch the updated league.
The New York Knicks, a professional basketball franchise, are distributing 275 commemorative rings to celebrate their recent championship.
The massive jewelry giveaway is valued at nearly $4M, rewarding staff members for their behind-the-scenes contributions.
Madison Square Garden, the team's parent company, previously used a fake ring-fitting email to trick employees into mandatory cybersecurity training.
The International Weightlifting Federation (IWF), the sport's global governing body, chose Moscow for 2030, a qualifying event for the 2032 Brisbane Olympics.
Since invading Ukraine in 2022, Russia has hosted no Olympic-sport world championship; the IWF readmitted Russian athletes only four months ago.
The International Olympic Committee provisionally reinstated Russia's Olympic committee in July, leaving hosting decisions to each sport; Ukraine has appealed.
🎁
Miscellaneous
Players name a 60-minute window when drug testers can find them, and Musetti's 1 a.m. hotel slot arrived during a 3.5-hour match.
Missing three tests brings a ban, so he updated his location on court, won the match, and later took his first title since 2022.
From 2027, a group of mostly top-ranked players must report their location more often, as tennis's special exemption from the World Anti-Doping Agency ends.
If you have any comments or feedback, just respond to this email!
Was this email forwarded to you? Then sign up here to receive the Daily Playbook in your inbox every weekday.
