2026-02-27

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Finance & Investments

  • Billionaire soccer star Cristiano Ronaldo used his firm, CR7 Sports Investments, to buy a quarter of the Spanish second-division team.

  • UD Almería, a club owned by a Saudi corporate group, hopes the athlete's involvement will help them return to the top league.

  • The deal expands Ronaldo's massive global business empire, supported by a $1.4B net worth that makes him the sport's first billionaire.

  • Total income for the global racing series, owned by Liberty Media, jumped 14% to $3.87B, while operating profits rose to $632M.

  • Sponsorships surpassed 20% of main earnings for the first time, fueled by a landmark deal with luxury goods giant LVMH.

  • Live TV viewership surged 21%, and media revenue saw a massive boost from the $550M box office success of an F1 movie.

  • Top leagues generated an unprecedented $35.4B, driven by sponsorships and tournament prize money from UEFA, the sport's European governing body.

  • Nearly two-thirds of teams turned a profit, but massive deficits at top English club Chelsea ($480M) heavily skewed the overall losses.

  • Full team buyouts declined for a third year as private investors increasingly opt to buy smaller minority stakes or issue loans without taking control.

  • The English soccer team posted a $480M deficit, the second-largest in European history, under its ownership group led by US firm Clearlake Capital.

  • Insiders claim the massive deficit was a one-time accounting cleanup to write off dropping player values and pay a $37M European regulatory fine.

  • Despite a massive $734M three-year loss, the club expects no punishment because European regulators previously approved this financial cleanup plan.

  • The sports betting giant saw its full-year revenue grow 17% to $16.3B, but it ended the year with a $407M overall loss.

  • This severe profit drop was primarily driven by a $556M accounting penalty triggered after India passed a strict ban on online gaming.

  • Despite the financial hit, its flagship US brand FanDuel maintained industry dominance by capturing 41% of all American sports betting revenue.

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Media, Broadcasting & Sponsorships

  • The Premier League, English soccer's top competition, will debut a Netflix-style streaming service called Premier League Plus next season in Singapore.

  • This new model bypasses traditional broadcasters, allowing the league to sell subscriptions directly to fans for the first time.

  • If the initial launch succeeds, the service may expand worldwide to tap into the sport's massive global audience of 1.87B people.

  • The Big Ten and SEC, two dominant college sports leagues earning $1.9B annually, gave lawmakers a paper rejecting a unified broadcasting agreement.

  • The leagues argue combining television rights for 136 schools is too complex and would force most games onto less accessible streaming services.

  • Breaking current broadcast contracts to create a single national package would require government interference, a move the leagues call a destabilizing market takeover.

  • Survey data shows 72% of fans expect sports to drive positive change, with 75% willing to pay more for impactful events.

  • Younger audiences are rejecting empty marketing campaigns, demanding that major tournaments leave behind a proven environmental and social legacy.

  • The Swiss sports advisory group warns sponsors must fund measurable community programs and transparent climate action instead of traditional advertising to win fans.

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Teams & Leagues

  • Teams in the US soccer league can place sponsor logos below player numbers starting after the 2026 All-Star Break.

  • The new ad space could generate over $1M annually per team, adding extra income to clubs that average $767M in total value.

  • The league is unlocking this asset to capture growing sponsor demand ahead of the US co-hosting the upcoming men’s World Cup.

  • The union representing professional women's basketball players held a tense meeting as members disagreed on executing a previously authorized labor strike.

  • League officials warned that failing to agree on a new contract by March 10 could severely delay the upcoming season and player drafts.

  • The league’s latest proposal limits team spending to a $5.65M salary cap, leaving players struggling to agree on what is financially fair.

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Miscellaneous

  • Streaming giant Netflix refused to match the $111B all-cash offer from media conglomerate Paramount, calling the inflated price tag financially unattractive.

  • To secure the deal, Paramount will cover a $2.8B cancellation fee owed to Netflix using strong financial backing from major Wall Street banks.

  • Pending regulatory approval, the acquisition creates a massive sports broadcasting powerhouse by uniting the lucrative CBS Sports and Turner Sports networks.

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