L Catterton Buys HYROX

L Catterton, a $40B consumer investment firm, led the buyout alongside HYROX founders to scale the global fitness racing brand.

Under sports business company Infront's ownership, the competition grew massively, hosting over 100 events for 1.4M participants during the 2025/26 season.

The founders will use this new financial backing to develop products and pursue their ultimate goal of becoming an Olympic sport.

Saudi Arabia’s Public Investment Fund, the league's original backer, will provide $49.6M to fund the reorganization alongside investment firm BC Partners.

With up to $1B in debt and only $500M in assets, the league owes millions in unpaid fees to star golfers like Jon Rahm.

Filing for bankruptcy allows the league to cancel expensive player contracts or offer golfers ownership stakes instead of guaranteed cash to survive.

Professional basketball player Chris Paul is teaming up with sports data firm Genius Sports to create a new media venture.

They are partnering with Words + Pictures, a media production company, to help build this new content business.

The new company focuses on athlete-led storytelling, giving fans direct access to content created by the players themselves.

The tournament organizers started a 30-day window with sports network ESPN to value adding more games to their existing $7.8B contract.

The expanded tournament must generate over $250M annually to replace revenue lost from canceling regional league championship games.

If an agreement fails, organizers can pitch the expanded event to competing broadcasters like Fox Sports, which has expressed strong interest.

Korean carmaker Hyundai immediately replaces food delivery firm Just Eat, which exited its contract early to cut costs amid slowing post-pandemic growth.

Hyundai secured a five-year automotive partnership running until 2031 to aggressively expand its European market presence and launch new vehicle models.

Chinese electronics brand Haier agreed to a four-year global deal starting in 2027 to build its international reputation among European soccer fans.

The Southeastern Conference, a major college sports league, will meet Thursday to vote on expelling Louisiana State University from the group.

The conflict stems from LSU football coach Lane Kiffin attempting to roster former professional athletes, which violates the league's eligibility rules.

The league filed a federal restraining order to prevent the university from legally blocking the upcoming expulsion vote.

The new director of the Australian Open, a major global tennis tournament, proposed reducing the length of championship matches.

Men's Grand Slam events currently use a long best-of-five-sets format that often lasts for several exhausting hours.

Shorter match formats aim to protect athletes from extreme physical fatigue and appeal to modern television audiences.

A federal judge previously erased a $4.7B jury verdict that accused the sports league of illegally overcharging fans for out-of-market television broadcasts.

Fans argued that forcing them to buy the all-inclusive Sunday Ticket package for $480 illegally prevented individual teams from offering cheaper local streams.

If the appeals court reinstates the verdict, the NFL could owe $14.1B and be forced to completely restructure how audiences watch live games.

Former pandemic darling FaZe Clan, an esports team, went from a $1.4B valuation to being sold for just $14M to gaming agency GameSquare.

Despite professional gaming teams shrinking from 300 to under 100, the Saudi Arabia Public Investment Fund is heavily funding tournaments with $75M prize pools.

While massive events draw 50M viewers, publishers struggle to make money because fans watch for free and streaming platforms lack exclusive broadcasting rights.