Milan Secures $725M Naming Rights Record

Insurance giant Generali will pay a record-breaking $725M over 20 years, surpassing previous high-value naming deals for US arenas.

US investment firms RedBird Capital and Oaktree are jointly building the new 71.5K-seat venue to replace the historic San Siro by 2031.

This massive project upgrades Italy's aging sports infrastructure, where over half of current top-tier teams play in 90-year-old venues.

An Arizona State University study found the event added $42.2M to the state's economic output and drew over 27K out-of-state visitors.

The total trails the $429M from Arizona's earlier Men's Final Four, played in a larger stadium, and is under half a $149M forecast.

Phoenix is now one of seven finalists to host the Women's Final Four again between 2032 and 2036.

The eight-figure deal, reportedly up to $25M, gives the New York investment firm a board seat to help guide the sport's growth.

UNA targets emerging sports startups instead of major leagues because they offer cheaper entry prices, rapid financial growth, and direct operational control.

The Curling Group recently launched a franchise league and secured major TV deals after its women's event viewership surged by over 200%.

Beverage giant Coca-Cola signed a multi-year deal replacing rival PepsiCo to restore Sprite as the official basketball league sponsor after an 11-year gap.

The campaign targets 25 distinct markets, using digital content and famous athletes to connect the drink brand with a rapidly growing international fanbase.

Fans can scan promotional cans for exclusive merchandise while the company funds neighborhood court restorations to build grassroots loyalty and drive retail sales.

The Professional Women's Hockey League and its players' union agreed to lift the minimum salary from about $38K to $42K for the upcoming season.

It rises to $52.5K by 2030-31; the original labor deal's 3% yearly raises would only have reached $42K by then.

Rosters grow from 23 to 24 and the league expands to 12 teams, adding 104 full-time spots; $15K-a-season reserve roles are scrapped.

City officials approved a deal requiring the Major League Baseball franchise to invest $60M directly into the local Tampa community.

To win approval, the baseball team agreed to increase early cash contributions to 70% and guarantee jobs for local apprentices.

This agreement clears a major political obstacle for the new stadium project following recent disagreements over construction funding.

Former world No. 1 Daniil Medvedev punched the court mid-match at the Vienna Open, then said the ATP "likes it" when players hurt themselves.

The ATP, which runs men's pro tennis, fines racket abuse up to $500 per offense, but its rules do not specifically cover punching the court.

Medvedev has been fined over $125K for misconduct at three tournaments since January 2025, and was disqualified from the China Open this month.