
2025-09-22
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Teams & Leagues
Ajax's academy cut scouting time by 70% and improved talent identification accuracy by 45%.
AI helps find undervalued players like Riyad Mahrez, bought for £400k and sold for £60m.
FC Barcelona used an AI system to reduce player muscle injuries by 50% via training adjustments.
Barcelona's limit falls €112M to €351M following the exclusion of a €100M deal.
Atlético de Madrid ranks third with a €327M cap, just behind its Catalan rivals.
Sevilla has the league's lowest squad cap at just €22M, highlighting a growing divide.
The league recorded a combined loss of €237M by 2024 after a profitable 2023.
An average club carries €90M in debt, with roughly one-third related to taxes.
Some clubs' wage and amortization costs exceed 100% of their operating revenue.
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Finance & Investments
The Spanish club has an estimated enterprise value of €1.9 billion.
The deal is part of Apollo’s plan for a $5B sports investment fund.
Atlético’s revenues reached €410 million in 2024, a 12% year-on-year increase.
The children's apparel company generated over $70 million in the first half of 2025.
Its products are sold online via Macy's and JCPenney and in 150 Dick's stores.
Co-founded with his wife Ciara, apparel makes up 75% of the company's product line.
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Media, Broadcasting & Sponsorships
The strategy centers on Mahomes’ personal "Gladiator" logo as a core brand.
His logo appeared on Texas Tech uniforms as part of a 10-year Adidas deal.
The brand also powers NIL deals for college athletes and high school programs.
The EPL's current UK rights are worth over $9B, with US rights at $2.7B.
Netflix already holds live rights deals with the NFL, WWE, and major boxing events.
A bid would target the next rights cycle, as current deals expire after 2028.
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Miscellaneous
He reportedly competed under the false name "Sted Sarandos" among 55,000 participants.
His 2:59:13 finish beat his 3:24:07 time from the 2025 Tokyo Marathon.
The 31-year-old placed 2,241st overall and 524th in the over-30 age group.
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