Most-Watched NBA Finals Since 1998

Investment firm Game Changers Ventures led the $4M funding for the app, which lets fans share and organize photos from live events.

The software uses artificial intelligence to scan fan images, helping teams and artists easily see what merchandise attendees wear during events.

Major entertainment companies like the NBA's Pistons and Sony Music pay for this audience data to improve their future marketing campaigns.

Investment firm Apex Capital led the $2.1M funding round to help the sports technology startup expand into the US market.

The app creates custom meal plans using fitness tracker data and is already used by half of all Premier League soccer clubs.

Founded by professional sports nutrition experts, the company will use the new capital to improve its software and reach everyday athletes.

The five-game series on major television network ABC averaged 20.6M viewers nightly, completely doubling the audience size from last year.

Entertainment giant Disney capitalized on this massive audience surge, selling 30-second commercials for up to $1.4M during the final game.

This historic matchup guarantees three of these basketball games will rank among the 100 most-watched television broadcasts of the year.

Telecom giant Rogers ended its sharing agreement with the public broadcaster as it begins an exclusive 12-year, $7.7B contract with the NHL.

CBC previously aired the Saturday games for free but did not receive any advertising revenue from the telecasts.

The network will replace the historic broadcast with a new prime-time streaming show focused on Canadian athletes in other major global sports.

AB InBev, the world's largest brewer, is making its no-alcohol Corona Cero brand the exclusive beer supplier for SailGP, an international sailing competition.

The deal covers two European races, in Great Britain in late July and Switzerland in mid-September, with pop-up bars serving across all seating areas.

Corona Cero also sponsors the Olympics through 2032, signaling AB InBev's wider push to sell alcohol-free beer at premium sporting events.

Leaders of the 2028 Games are collaborating with the White House to host an unofficial golf event just before the Summer Olympics.

The high-profile kickoff aims to build a productive relationship with the presidential administration to ensure the upcoming Games run smoothly.

Although this promotional game happens at a Trump-owned property, official Olympic golf matches will still take place at Riviera Country Club.

Gianni Infantino, the head of global soccer organization FIFA, is flying private across North America to watch multiple games per day.

FIFA defends these flights as the most efficient way to travel between the tournament's 16 host cities spread across three countries.

Greenpeace, a major environmental group, criticized the heavy pollution from these flights as contradicting the organization's stated goals to fight climate change.

The sports-focused company will connect individual bettors directly, promising a fair marketplace by refusing to bet against its own customers.

Clearing a US regulatory backlog lets the platform operate in all 50 states ahead of many competitors still waiting for clearance.

This federal license holds massive value, especially after sports betting giant DraftKings recently paid $48M to acquire a similar approved exchange.