NFL Fund Partners With PE General Atlantic

The league and General Atlantic, a major private equity firm managing $130B, will raise capital to invest in sports, media, and technology businesses.

This massively expands the NFL's existing investment arm, which was previously funded with $256M from team owners to back companies benefiting from football.

The new venture creates a lucrative revenue stream for team owners that does not have to be shared with players under current salary rules.

German sportswear maker Adidas now expects €2.5B ($2.8B) in operating profit this year, up from €2.3B and above the €2.4B analysts predicted.

About €200M in refunded US import taxes (tariffs) boosted third-quarter results, even as unfavorable currency swings weighed on performance.

CEO Bjoern Gulden's push to chase local trends lets Adidas sell much of its range at full price, while industry leader Nike offers discounts.

Fage, a global yoghurt company, will sponsor the women's tennis season-ending championship for the next four years.

The tournament abruptly relocated from Saudi Arabia to the US, settling in Indian Wells before moving to Charlotte.

This deal provides critical revenue for the Women's Tennis Association as it faces a projected $23M loss and drops prize money to $10M.

Pharmaceutical giant AbbVie is placing logos on McLaren racing cars as its first global sports deal to boost worldwide awareness.

The company will donate $10K to patient charities for every 10 points the race team earns to drive community impact.

Funded by top medications generating over $17.5B in sales, this agreement expands AbbVie's recent marketing push into professional sports.

The National Football League is increasing safety measures for an upcoming game in Paris due to ongoing local protests and unrest.

League security officials are currently on the ground working closely with French national authorities to ensure a safe environment.

Despite the heightened vigilance, organizers confirmed the international matchup at Stade de France was never at risk of being canceled.

UEFA, European football's governing body, asks why FIFA needed a plan to raise $20B by selling tournament stakes when the 2026 World Cup already earned $15B.

UEFA asks why Thrive Capital, an investment firm founded by Joshua Kushner, brother of Trump's son-in-law Jared Kushner, was chosen as an investor.

UEFA also wants details of Trump's call to FIFA President Gianni Infantino before FIFA let US player Florian Balogun skip his red card ban.