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2026-10-09

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Finance & Investments

  • Portuguese star Cristiano Ronaldo leads the list at $300M, heavily funded by his Saudi Arabian club to boost the league's global profile.

  • The ten highest-paid athletes will collectively earn $935M this year, a tiny 1% growth reflecting a lack of major transfers between teams.

  • Egyptian star Mohamed Salah took a pay cut to join Turkish club Trabzonspor, but lucrative merchandise and endorsement deals keep his earnings at $40M.

  • CrossFit, a $4B gym workout brand with about 4M fans, lacks large amateur events; Xenom's 10-event, two-day contest is built to fill that gap.

  • Xenom aims to copy Hyrox, the founders' running-and-gym race, which drew 1.5M entrants this year and is projected to bring in $270M.

  • Tech investment firm WndrCo, run by former Disney chair Jeffrey Katzenberg, supplied most of Xenom's $15M and helped the founders regain control of Hyrox.

  • The Irish government will split €102M between the national horse and greyhound racing authorities in 2027, representing a €2.9M yearly increase.

  • Officials explicitly tied this extra funding to improving animal welfare and integrity rules across both sports to ensure better oversight.

  • The national horse racing body receives €81.6M to fund a record schedule, though this falls €6.4M short of its original financial goal.

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Media, Broadcasting & Sponsorships

  • Sports streaming platform DAZN is launching local broadcast and streaming partnerships with 10 NBA teams this season.

  • The company views these regional agreements as a stepping stone to acquire highly coveted national media rights.

  • This strategic expansion helps DAZN build its overall US brand recognition beyond its current focus on combat sports.

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Teams & Leagues

  • FIFA, world soccer's governing body, elects its president in March, and Africa's 54 associations make up more than a quarter of its 211 voters.

  • African soccer chief Patrice Motsepe credited Infantino's past support; Infantino says FIFA invested $1B in Africa over 10 years and pledged more.

  • The backing counters losses in Europe and North America, where many nations dropped him over his shelved plan to sell a stake in FIFA tournaments.

  • Commissioner Jessica Berman, the league's top executive, said the NWSL will soon share its financials with potential owners of teams 19 and 20.

  • The league has 16 teams, and Atlanta and Columbus will join in 2028 for record entry fees of $165M and $205M, respectively.

  • Berman cited strong investor demand and the goal of national reach, noting US leagues like the NFL and NBA each have 30+ teams.

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Miscellaneous

  • The league is backing New Jersey regulators against betting platform Kalshi, arguing these prediction contracts should face state gambling rules instead of federal oversight.

  • Football drove $1.8B in prediction trading on its opening Sunday, making up more than half of the total market volume.

  • The league fears unregulated markets could encourage game manipulation, such as intentional fumbles, or insider betting on injuries and referee assignments.

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