
2026-02-05
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Finance & Investments
The industry is projected to jump from $244B to nearly $384B as global fitness participation increases.
Growth is fueled by "athleisure," where consumers wear gym clothes for daily tasks instead of just exercise.
Major brands like Nike are expanding digital sales to target the booming female and Asian markets.
The digital gaming firm earned $175M this year, reversing a $291M loss from 2024.
It distributed profits to its corporate parents, casino giant MGM Resorts and gambling group Entain.
Total revenue hit $2.8B as the company shifted focus from spending money to operational efficiency.
The team faces a £24M revenue shortfall after failing to replace blockchain partner Tezos as a training sponsor.
Kit manufacturer Adidas cut payments by £10M this season because the team failed to qualify for European tournaments.
Minority owner INEOS slashed commercial staff by 24%, hampering the ability to secure and manage complex deals.
Total revenue hit $5.18B, beating Wall Street's $5.06B forecast due to strong advertising sales.
Live sports and Fox News drove a 5% revenue jump in the cable network segment.
Tubi, its ad-supported streaming service, achieved record viewership by capturing younger audiences.
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Media, Broadcasting & Sponsorships
The newspaper laid off most of its 45-person sports team while reassigning a few journalists elsewhere.
These layoffs are part of a larger cost-cutting measure affecting hundreds of employees at the organization.
Leadership attributes the financial struggle to a 50% drop in search traffic and the outlet loosing 200K subscribers last year.
The men's final drew 730K U.S. viewers, a 57% increase over last year despite a 3:30 a.m. start.
Total viewership on sports network ESPN averaged 303K, rising 29% compared to the previous year.
A record 1.37M fans attended the tournament in Melbourne, marking a 12% total increase from last year.
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Teams & Leagues
The collegiate governing body faces billions in potential damages for unpaid minimum wages dating back to 2016.
Former athletes argue they deserve the same hourly pay status as students working in libraries or dining halls.
A federal judge ordered both parties to discuss settlement terms next week to avoid an invasive public trial.
The late chairman's widow dropped most legal claims against her in-laws, clearing hurdles for a deal.
The Major League Baseball team could sell for over $1.95B as the sales process accelerates.
Potential buyers include private equity firms and the owner of the NBA's Golden State Warriors.
The state uses "jock taxes" to charge visiting athletes based on duty days spent working locally.
Top quarterbacks playing in the event could owe California between $186K and $249K in taxes.
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Miscellaneous
Regulators allege the sportswear giant used unfair race-based quotas to disadvantage white employees since 2020.
Officials petitioned a federal court to force Nike to surrender withheld documents regarding its internal diversity data.
The case reflects the Trump administration’s broader push to dismantle corporate Diversity, Equity, and Inclusion (DEI) policies.
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