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2026-06-29

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Finance & Investments

  • The NCAA, which governs US college sports, paid $63.5M in legal fees in FY25, bringing its five-year total for outside lawyers to $292.6M.

  • Law firm Wilkinson Stekloff earned the most at nearly $19.6M for defending the NCAA in the House antitrust case, settled in 2025.

  • Settlement payouts ran even higher, hitting $372.3M in FY25 and over $3B across two years, largely back pay owed to athletes.

  • The college sports program reached this milestone with over $30M in ticket sales, though operating expenses will also hit an all-time high.

  • Athletic Director Josh Whitman stated the school must find new income sources to fund upcoming revenue-sharing agreements with student-athletes.

  • Highlighting strong fan demand, season tickets for the men's basketball team are expected to completely sell out using only the current waitlist.

  • Lukas Walton, grandson of the Walmart founder, bought a share of the NBA team and its arena for an undisclosed price.

  • The billionaire Reinsdorf family, who bought the team in 1985, will keep majority control of the franchise.

  • The Bulls are currently valued at $6B.

  • A recent legal settlement capped direct player pay at $20.5M, but top schools added $13.5M in outside endorsements to stay competitive.

  • Sports data company Opendorse reports that athletic departments bypassed limits by securing extra funding from external brand sponsors and private collectives.

  • To dodge oversight from the new College Sports Commission, schools paid athletes early, pushing future football roster costs toward $40M.

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Media, Broadcasting & Sponsorships

  • Mixed martial arts league UFC estimates international fans pushed the event to 34M viewers, making it one of its most-watched broadcasts ever.

  • Streaming platform Paramount+ initially reported 7M US viewers, but adding global television markets and pay-per-view buys significantly increased the final count.

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Teams & Leagues

  • The international soccer tournament drew over 4.6M fans and recorded 44 sold-out games across 72 matches during its opening round.

  • The New York and New Jersey stadium saw the largest crowds, hosting over 403K total fans across its five games.

  • Ecuador led all teams with nearly 218K supporters, while the US Men's National Team sold out all three matches.

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Miscellaneous

  • Dave Portnoy founded digital media giant Barstool Sports to escape a boring corporate sales job that paid him $80K a year.

  • The brand began as a chaotic print newspaper before growing into a massive online entertainment company followed religiously by young men.

  • Portnoy reveals the messy early days of building the business and his eventual multi-million-dollar stake sale in his upcoming memoir.

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