
2026-08-28
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Finance & Investments
The golf league is cutting jobs because Saudi Arabia's wealth fund ended its financial support after spending $5B over five years.
To keep operating, LIV is trying to raise $250M to $350M from new backers like investment firm BC Partners.
The tour recently canceled major tournaments but hopes a smaller 10-event schedule will make it profitable within three years.
David Kelly, head of the NBA players union, says athletes deserve a share of profits from the league's upcoming 2027 European expansion.
The union strongly opposes the "second apron," a strict salary cap rule that has recently forced championship-contending teams to slash player pay.
The union plans to aggressively negotiate for these financial demands before either side can opt out of the current labor agreement in 2028.
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Media, Broadcasting & Sponsorships
The maker of OREO and RITZ will partner with universities like Texas and Michigan to connect with millions of sports fans.
The campaign features top student-athletes like USC basketball star JuJu Watkins alongside snack displays at major regional grocery stores.
Facilitated by college sports media firm Learfield, the deal expands the $38.5B global snack company's growing presence in athletic sponsorships.
After drawing 8.1M U.S. viewers last year, Shaun White’s professional winter sports league is expanding its TV partnership with NBC.
The new agreement features over 50 hours of live coverage on streaming service Peacock and adds a major new competition in Utah.
To make the sport more accessible globally, the league will now live stream every event directly on its YouTube channel.
Golf equipment giant Callaway dropped influencer brand Good Good after a co-branded commercial featured its founder intentionally knocking down a woman.
To address the immense backlash, Callaway is donating $1M to domestic violence charities and strengthening its internal marketing approval procedures.
Major retailers like Target pulled Good Good products from shelves, threatening the creator brand shortly after it secured a $45M investment.
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Teams & Leagues
The National Football League will not finalize agreements with prediction platforms before the upcoming season begins.
Prediction markets are platforms where users trade shares on future event outcomes, offering a different experience than traditional sports betting.
Fans will not have access to league-endorsed prediction markets at kickoff, delaying a potential new interactive revenue stream for the sport.
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Miscellaneous
UEFA wants records from US venture firm Thrive Capital and former Liberty Media CEO Greg Maffei about a scrapped FIFA investment plan.
The controversial plan aimed to sell a $4.2B stake in the World Cup, which UEFA argues fraudulently undervalued the asset at just $20B.
The European soccer governing body hopes to use these documents to file criminal mismanagement charges against FIFA president Gianni Infantino in Switzerland.
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