Verizon Reconsiders Hundreds Of Millions In Sponsorships

The agreement values the women's soccer club at $155M, granting the private equity firm a minority share rather than full control.

This price represents a massive increase from the team's $66M valuation in 2022.

Billionaire Marc Lasry leads the fund, which manages over $1B and recently invested in the PGA Tour and Baltimore Orioles.

The European basketball league aims to secure €1.5B for growth and €1B for stadium upgrades to boost its total value.

Executives plan to expand the roster beyond 20 teams and are discussing a potential partnership with the US-based NBA.

Current financial results are strong, with yearly revenue expected to grow 9% and payouts to individual clubs rising by 18%.

The sports technology firm saw annual sales climb 31% to $669.5M, driven by high demand for its betting and media data services.

Total losses nearly doubled to $111.6M due to one-time legal costs and stock payments to partners like the NFL.

Genius forecasts 2026 revenue will hit $1.1B, boosted by its upcoming purchase of data supplier Legend to expand its market reach.

The Portland-based bar dedicated to women’s athletics signed deals to open franchise locations in four new US cities this year.

Renee Montgomery, a two-time WNBA champion, joined as an investor and strategic adviser to help guide the brand’s growth.

The company previously secured funding from Reddit co-founder Alexis Ohanian.

Telecom giant Verizon recently considered scaling back its $1B+ NFL deal but decided against it due to contract penalties.

New CEO Daniel Schulman, who took over in October, has cut 13,000 jobs and is pushing to streamline the company amid fierce competition.

Verizon's total annual sports and music sponsorship spending, including NFL and FIFA deals, exceeds $250M.

A competitive season helped the global racing series reach a cumulative audience of 1.83B, a 6.8% increase from 2024.

Traditional broadcasters still hold 75% of viewers, though online streaming platforms have nearly doubled their audience share since 2020.

Nielsen Sports reports that sponsor visibility during races jumped over 90% since 2020, boosting value for nearly 600 brands.

The Major League Soccer team started building a $750M venue in a new Chicago development, with plans to open in late 2028.

Team owner Joe Mansueto says the move ensures full control over game schedules and boosts revenue from sponsorships and concessions.

This privately funded project resolves scheduling conflicts with the NFL's Chicago Bears and serves as the anchor for a major real estate development.

The new league features six top international teams competing in major global cities starting this May in New York.

Backed by a $7M investment from venture firm Elysian Park Ventures, the organization provides sustainable, paid careers for professional dancers.

Despite having 26.2M US participants, dance lacked a professional structure until this league introduced standardized judging and championship titles.

The WNBPA, the professional players' union, released a united statement overcoming internal leadership disputes about contract talks.

A survey revealed 84% of players rejected the league's latest financial offer, arguing the proposed revenue share is significantly too low.

A strike remains possible if a deal is not reached by the March 10 deadline to protect the May 8 season start.

The Welsh soccer club will play three exhibition matches on the East Coast against top English rivals like Liverpool.

This tour aims to expand the team's brand during the expected North American soccer boom ahead of the World Cup.

The Justice Department claims the entertainment giant uses illegal tactics to stifle competition and inflate ticket prices.

Live Nation argues that major venues choose its Ticketmaster service voluntarily because its superior technology generates higher sales.

A verdict against the firm could force changes in how tickets are sold for both concerts and sporting events.